Biblio teaser video for new upcoming Kickstarter campaign

With great excitement, may I present Biblio. It’s a family of simple, elegant felt cases for your iPhone, iPad and MacBook Air*. Biblio is proudly designed, prototyped and manufactured in America.

I can finally reveal a teaser video for this project, which I’ve been working on for the last six months. The project will hit launch in a few more week on Kickstarter and if you’re not aware of this game-changing new platform for designers, please click the link to find out more.

Since this is my first Kickstarter project, I’m keeping my expecatations low but my hopes for learning high. I want to better understand what it takes to design and manufacture a simple piece of design work and then understand how to promote it and there’s no better way than to do it yourself.

This video was produced over the weekend (two days of shooting plus about four hours of editing), primarily serving to help build momentum for our project launch. This preview video helps tells one of three mini-stories we’re planing on telling in our final launch video (design, manufacturing and use) and lets us present to the world the our local soft-goods prototyper and master craftsman, Mr. Lee. His firm is called Lee Sewing based here in Chicago’s west side. 

Mr. Lee has over 35 years of sewing and soft-goods manufacturing experience and working with him the last few months, let me appreciate the beauty of his well-honed hand skills. Nary a wasted movement is made while he works and this video is our homage to him.  

Lastly, my sincere thanks to my design partner on this project, David Hull. I had the pleasure of meeting David (an MFA graduate design student) last year in my Smart Cities class. This project simply would not have been anything more than a paper prototype and a napkin sketch if it weren’t for him. 

When we launch on Kickstarter, I’ll let y’all know!

*Biblio cases will be available in multiple sizes to accommodate all the current Apple laptops including: MacBook Air 11”, 13” and MacBook Pro 15” and 17” models. The iPad case will work with the New iPad as well as the iPad 2 and original iPad (1st gen).