The Main Reasons that explain why using free images for websites might be a bad idea

Thanks to the fact that we now live in a society that uses technology in their everyday lives, we are also now a society that has a pretty short attention span. What that means for anyone that wants to start a website is that the use of visual content is very important. Images are an excellent way for you to leave a great first impression and get a lot more conversions on your website.

free images that are online

It will help you capture the attention of everyone that lands on your page and it will help you keep them there as long as possible. And while a lot of people are tempted to use free images for websites when designing their sites, the truth is they really aren’t a great choice for you. Today we are actually going to show you why free images are really not the way to go, so make sure to keep reading.

First of all, the quality of the images really isn’t that good. And when we talk about the quality we don’t mean the quality of the resolution, but of the image in general. The truth is that most free images and websites that take free images are created by amateur photographers and people that deal with photography in their free time as a hobby. A lot of the time, the images that end up in the free pile are simply the ones that weren’t good enough to be offered as paid-for images and they were rejected from the main library.

images for websites
type of business

Because of this you can be sure that the overall quality of the images won’t be that good even if the resolution is. When you have a business, professionalism equals legitimacy and images that are of poor quality will reflect poorly on your business.

Something else that a lot of people don’t know about free images for websites is that just because an image is online it doesn’t mean it is a public domain. Images, just like music and art, are also covered by copyright law and you cannot use this kind of material without permission of the owner of the images. If you do take an image that you found online and you use it for your professional website, then you will find yourself into legal trouble for copyright infringement. This is a legal process that you cannot win and that will end up costing you a ton of money and time.

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Free Pictures

The last thing that we are going to discuss is the fact that the free images that are online and even on sites that are specifically meant for sharing free images are already over used by people. Because of the fact that the quality of the free images out there isn’t really the best, the ones that are even of decent quality often get way over used.

The more that you see a certain image the more its power and effectiveness gets diluted and that means that if your customers or readers see the same images on other sites, they will lose the faith and they won’t believe in your brand as much. When you are running any kind of business it is important for you to be unique, and unfortunately free images are not something that will allow you to do that.


As you can see, free images for websites have a lot of downsides to them. Using them can really damage your credibility and put a stain on your brand, so in our opinion splurging on a good and professional photographer and designer is definitely the way to go when you want to show everyone that ends up on your page that you are very serious about what you are doing and that you are committed to do whatever it takes to succeed.